Shampoo Advert

This is my advert, advertising the shampoo product head & shoulders shampoo. In the background, its set on a beach where there is sunlight shining which makes the background look stunning. The shampoo bottle has light reflecting on it by the sunlight, this creates the meaning that the shampoo bottle is the main attraction to this advert. The background makes the product stand out as its use of bright colours make the shampoo bottle look eye catching. The slogan for the advert is 'feel fresh than  ever' which suggests that the shampoo has a fresh fragrance, the advert makes the word 'fresh' a sense of feeling when really it is exaggerated to gain attention from the audience and for them to purchase it. Another suggestion would be that the advert can be seen as memorable, this is because the scenery in the background is gorgeous and the slogan of the advert can give consumers the thought whenever they think to purchase a shampoo product this can come in mind. There is also another text saying 'new head & shoulders shampoo! look and feel fresh!'. This suggest that the hair product is a new release and whenever a business produces a new product it brings attention to purchase it. The use of including the businesses name 'head & shoulders' suggest that it will bring in the audience to purchase the products as consumers are likely to purchase big, well known brands rather than a new businesses products. Another suggestion would be that the big company 'head & shoulders' producing a new product would bring in the targeted consumers as loyal customers who like purchasing products from big brands would be looking forward to purchasing head & shoulders new product. The Demographic points of this advert would be that the younger ages such as 25-30s would want to purchase the  product and the gender that would be targeted for this product would be both genders as it works for both. A suggestion to that would be younger people in their 20s would like to have a stunning appearance and both genders would be for this product as it doesn't say its only girls or only for boys, its targeted for both genders. The Psychographic points of this advert would be that the product would be drawn toward people depending on the upbringing, many people are used to purchasing high brands which equal an expensive price and others who get regular shampoo not bothering about the brand.